ALL ANTI-WRINKLE ADS BANNED

All adverts for anti-wrinkle and other toxins are being banned in the UK. Many in the aesthetics industry have used phrases like “anti-wrinkle injections” to get around the ban on advertising prescription only medicines. But following the release of an enforcement notice today by the Committee of Advertising Practice, the body which writes the advertising…

COSMETIC NURSES ORGANISATION TARGETS NON-MEDICS

The largest professional association for nurses carrying out cosmetic treatments in the UK has updated its code of conduct saying that regulated healthcare professionals should not train or prescribe for “Beauty Therapists/Lay people” in injectable cosmetic treatment such as dermal fillers and Botulinum Toxins. The British Association of Cosmetic Nurses is a voluntary not-for-profit organisation…

GUIDANCE ON KEEPING YOUR ADVERTS LEGAL

The Advertising Standards Authority (ASA) has recently come down hard on beauty companies for their misleading adverts. Approved by the ASA, Pete Richardson has the following help and advice. HOW the beauty and aesthetics industry talks to potential clients is under the most scrutiny possibly it’s ever been under. Recently the advertising watchdog, The Advertising…

CELEBRITY ADS BANNED

Once again, the aesthetics industry is under the microscope for some of the advertising using celebrities. Advertising watchdog The Advertising Standards Authority has banned Instagram ads run by two beauty companies for claiming their procedures could make customers look like Kylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family. Beauty salons AKJ…

LEADING SPECIALIST AESTHETIC DOCTOR SUPPORTS TRAINING NON-MEDICS

One of London’s leading aesthetic practitioners, Dr Michael Aicken, has very publicly supported training beauty therapists and other non-medical professionals in aesthetic injectables. Dr Aicken, who has worked with the ACPB to offer members access to his privately-owned booking and recording system, is the lead trainer for educational provider Visage Academy in London, Belfast, Dublin…