GUIDANCE ON KEEPING YOUR ADVERTS LEGAL

The Advertising Standards Authority (ASA) has recently come down hard on beauty companies for their misleading adverts. Approved by the ASA, Pete Richardson has the following help and advice. HOW the beauty and aesthetics industry talks to potential clients is under the most scrutiny possibly it’s ever been under. Recently the advertising watchdog, The Advertising…

CELEBRITY ADS BANNED

Once again, the aesthetics industry is under the microscope for some of the advertising using celebrities. Advertising watchdog The Advertising Standards Authority has banned Instagram ads run by two beauty companies for claiming their procedures could make customers look like Kylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family. Beauty salons AKJ…

LEADING SPECIALIST AESTHETIC DOCTOR SUPPORTS TRAINING NON-MEDICS

One of London’s leading aesthetic practitioners, Dr Michael Aicken, has very publicly supported training beauty therapists and other non-medical professionals in aesthetic injectables. Dr Aicken, who has worked with the ACPB to offer members access to his privately-owned booking and recording system, is the lead trainer for educational provider Visage Academy in London, Belfast, Dublin…

Brotox for the Brothers

New figures show that one in five anti-wrinkle treatments is for men? Pete Richardson has a quick look at why more and more men are turning to aesthetic treatments like anti-wrinkle injections and dermal fillers. When UK high street store Superdrug announced they would be offering anti-wrinkle treatments there was a bit of a hoo-ha.…